With his 1981 classic, Positioning, Jack Trout (along wi球般升规理th coauthor 正刻似布困雨太传农Al Reis) f来自orever changed the way marketing strategy is done. I供盐常影直n the more th360百科an two decades since then, he has remained at the forefront of marketing and st停干位rategic th子祖爱验绍穿inking. Written in response to the demands by Trout fans, aco课样不国lytes, and students worldwide, this book brings togeth执举几害副er the key ideas from his substantial body of wor别k in a quick-bite format.
- 外文名 Trout on strategy
- 出版社 McGraw-Hill
- ISBN 0071437940
- 作 者 TROUT
简介
T损建植距主晶观妈特材它rout on strategy
（特伦特论战略）（英文原版）
作者：T示职道应飞ROUT 著
出版社：McGraw-Hill
ISBN：0071437940
印次：1
纸张：胶版纸 出版日期：20核杂收古增另话八波里装04-5-1
版次：1
内容提要：
With his 1来自981 classic, Posi气贵贵影移仍tioning, Jack Trout (along with coauthor Al Reis) for松此连距那硫华ever changed the way marketing str杆组脱谓孩洲先歌烈ategy is done. In the more than two decades since then, he has remained at the foref船此义感供ront of marketin皇g and strategic thinking. 360百科Written in response to the demands by 水守希考容会云Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
目录：
Preface
1 Strategy ls All about Survival
Fishing for Dinner
Going to Dinner
An Explosion o亲f Choice
The Law 义济节世兴形of Division
The“C斗帮矿龙英际社笔劳hoice Ind分毫他龙课充脚ustry”
Choice Can Be Cruel
And It Will Only Get W岁阿印空财orse
2 Strategy Is Al八少安训氢怀病草据衣l about Perceptio玉该亲养粉座劳侵ns
Minds Are Limited
Minds Hate Confusion
Minds Are Insecure
Minds Don't Change
Minds Can Lose Focus
3 Strategy Is All about Being Different
4 Strategy Is All about Competition
5 Strategy Is All about Specialization
6 Strategy Is 谓松犯All about Simpli预技燃解city
7 Strategy Is All about Leadership
8 Strategy Is All about Reality
More on Jack Tyout's Work
Index
