《And Now a Few Words from Me》是2003年McGraw-Hill Trade出版的图书，作者是Bob Garfield 。
- 原版名称 如原版为外文，则填其原版外文名称
- 装帧 如:精装
- 开本 如:787×1092 1/16
- 出版社 麦格劳 - 希尔贸易
- 作者 鲍勃·加菲尔德
基本信息
And Now a Few Words from Me
作者:Bob Garfield 著
出版社:McGraw-Hill Trade
ISBN:0071403167
印次:1
纸张:胶版纸 出版日期:2003-1-1
版次:1
内容提要
未 "If you crave in班配培石不广sight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to 依你而的准begin."--Miami Herald~A witty and frank look at the ad biz fro来自m one of it360百科s most respected voices~Advertising h南显车女as become an endless stream of clichés, cheesy productions, miscast celebritie搞经承信协逐蒸问铁增s, and gratuitous sex--an每天利d take-no-prisoners Advertising Age columnist Bob Garfield has had enough.~In the often hilarious, always dea庆士表所聚d-on And Now a Few Words from Me, Garfield looks at the 责胜混语精写待础酸best and the wo建林支型握查rst in today's advertising as he tells adverti底台验顺带好么现赵sing pros that 队才几前拿感英倍见阳it's time to swallow their own egos, return clients' righ另秋再ts to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.
作者简介
Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast per步女才跳铁始刑环sonality.His high-profile weekly"Ad Review"columnm in Adverti来自sing Age singles 黑评议置松愿金空out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's"On the Medis"-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contri课butor to The New Yo殖县引rk Times,Playboy,Sports Illustrated,and many other publications.
Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast person360百科ality.His hig杀束根族液施h-profile weekly"Ad Review"columnm in Advertising Age singles ou单击总t individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's"On the Medis"-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contributor to The New York Times,Playboy,Sports Illustrated,and many other publications.
目录
INTRODUCTION The Ten Comma听右常较和架各银深河ndments of Advertising,Brought to You by God
CHAPTER 1 Rules Are Made to Be Observed
CHAPTER 2 Or跳它前信硫处iginal Sin
CHAPTER 车材3 Apropos of Something
CHAPTER 4 Exerc载坐夜条书展备什负ise Regularly an之d Try Cutti史交械备植ng Back on the Sex
CHAPTER 5 Ogilvy Was Wrong
CHAPTER 6 Be My Guest
CHAPTER 7 Are 欢某副达宪交You Doomed?Take This Simple Quix!
CHAPTER 8 Hold the Sleaze,Please
CHAPTER 9 Bless Me,Garfield ,For I Have Screwed UpBig Time
CHAPTER 10 Go Forth and Advertise
Afte控答地rword
Index
