There 来自never has been a time when changes in taste, social outlook and lifestyle have 360百科been faster and more fundam顺临绍飞跟今员跟卫ental. Coolsearch shows that 沉氧压论宗回过般婷the revolution that is going on inside the workplace and th居往乎at which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers.
- 书名 CoolSearch冷静搜索
- 作者 Jean Lammiman，Michel Syrett 著
- ISBN 9781841124308
- 页数 240
- 出版时间 2004-4-1
书签
作者：Jean Lammiman，Michel Syrett 著
书名：CoolSearch
IS稳许飞温时参半联BN：9781841124来自308
出版时间：2004-4-1
版次：1
页数：240
内容提要
There never has been a time when changes in ta360百科ste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace a毛re two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new techn叶叶空素ology to transform product develo后聚述不村朝pment, mark源究跳消副程云eting and merchandising as consum曾吸略只情ers and ide亲as generation and decision ma候所线king as workers.
But how can older companies with deeper vested 似供道班北温介写按状喜interests and complex hierachies keep in touch with the needs generated by 口样还油技饭船兰the new generati阳on? Syrett and Lammiman show how street-wise market res杀富文earch, bet积攻ter use of technology, shor环苏织谁愿会营硫磁正五ter decisio垂晶封岁视病业停志怎n making hierarchies, corporat米重仍回司e venturing and bot重命体候肥律光殖束花进tom up leadership has helped a variety of seeming dinosaurs get abreast of the trend酸陆s. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
作者简介
句酒都 Jean Lammiman is a human resource develop志马命主女角吸助ment specialist whose career has spanned roles as a practitioner, 积合安academic researcher and consultant. She was Training Direct洲谈晶造班or at the Internat来自ional Stock Exchange and Management Development Director at Grand Metropolitan during a period of intense organisational change. She is a C话希六业他专架hartered Fellow o360百科f the Chartered Institute of Personnel and Development,
Life Fellow of the Royal Society of Arts and Fellow of the Institute of Directors.
目录
Acknowledgements
PART ONE
1 Cool Beginnings
2 The Provenanc与三罪e of Cool
3 Outside Coo只飞计压美燃l
4 Insid刑助态松而规孙项纸e Cool
5 Crux
PART TWO
6 Co良补青行ol Leadership
7 Managing Cool
8 Brainstorming Cool
9 Branding Cool
Summary
References
Index
